Attract new business and create long-term partnerships with a customer loyalty program.

Tangible appreciation that facilitates customer loyalty. Customer retention achieve with irresistible rewards.

According to conventional business wisdom, it costs anywhere from four to 10 times as much to acquire a new customer as it does to retain an existing one. The challenge of managing many customer and channel partner relationships is the complexity required to stay on top of multi-step distribution models.

Business-to-business (B2B) Customer Loyalty programs for channel partners, dealer networks, resellers and distributors are a powerful business strategy to jump start sluggish revenue, gather market insight and retain market share.

Sales channel networks, unlike business-to-customer models, rely on close and trustworthy relationships between suppliers, distributors, dealers and contractors. B2B customer loyalty programs help supply chain business establish advantages over competition and retain loyal customers. Earning exciting rewards keeps B2B customers engaged in a lucrative, mutually-beneficial partnership.


Establish company or brand loyalty to maintain long-term relationships with loyal customers.

Retaining your business customer loyalty to your products and brands is essential to stable and predictable revenue. Our swift program design and implementation model helps you to launch an ideal program solution for single or multi-dimensional distribution models in four to six weeks! Typical customer loyalty programs we manage are designed to:

  • Gather valuable customer data and insight.
  • Strengthen relationships with dealers, distributors, resellers and customers.
  • Increase customer loyalty and “share of wallet.”
  • Establish competitive differentiation.
  • Enhance market awareness and adoption of new products.
  • Improve cost of customer acquisition and retention.

To see how our customer loyalty programs are helping our clients succeed, check out any of our case studies or white papers.

  • According to the Pepperdine University Graziadio Business Review, referrals from loyal customers have a 92% retention rate vs. only 68% for customers acquired from advertising.
  • Forrester research says that a 2% increase in customer retention has the same effect on profits as a 10% cost cut, and the average company loses 10% of customers every year.
  • A repeat customer spends 67% more than a new one, according to Manta and BIA/Kelsey research.

Incentive rewards we offer for B2B Customer Loyalty Programs:

cloud-iconOnline Rewards

Millions of online reward options, from books to Billiard tables. The best way to retain customers.

With the millions of merchandise items and event tickets available in our online rewards mall , your reward program will have something to offer each of your unique customers. As they acquire and redeem points for promoting or selling your products, they can earn sporting goods, electronics, home décor, music/movies and many more merchandise items in the extensive reward catalog. Online rewards are very effective for long-term, loyal customers who will save up their points for months—even years—to achieve the rewards that mean the most to them. With so many rewards to choose from, they will always have reasons to stay active your program, again and again, sustaining engagement levels and helping you secure their continued business.

card-iconDebit Card Rewards

Perfect for international customers. VISA® debit card rewards harness the same desirability and flexibility as cash.

How can you strike the balance between a fun reward and one your participants can use for day-to-day responsibilities? With debit card rewards, you don’t have to. Customers who like to treat themselves with their rewards can use their debit cards on clothing, entertainment, or fun outings, while those who prefer to put rewards toward responsibilities can use them on gas and groceries.

Your international customers will benefit from receiving virtual debit card rewards, as they can use their cards on local online retail stores and skip the hassle of overseas shipping. Debit card rewards can be used wherever VISA® is accepted, which is virtually everywhere!

plane-iconTravel Rewards

The reward of a lifetime. Motivate your most loyal, top performing customers with prestigious incentive group travel opportunities.

The allure of travel rewards is impossible to ignore. Nearly all your customers likely have a list in mind of dream travel destinations and many are probably setting aside funds to take exciting trips. With the flights, hotel stays, transportation and cruise opportunities available in the online rewards mall, your rewards program can contribute to customers realizing their dream vacations. What better way to show your appreciation to your most loyal customers and sales channel partners?

Customer loyalty rewards give your organization a formidable advantage in today’s highly competitive markets. B2B customers migrate to the partners who among other suppliers, distributors or contractors. With customer loyalty programs, you can offer partners both long-term and immediate, exciting benefits.

Sales-IncentiveMotivate sales teams to expand market share and increase sales. Customer-LoyaltySecure loyalty among distributors, contractors, suppliers and other B2B partners. Distribution-and-Channel-SalesEstablish better, long-lasting relationships with sales channel partners. Employee-Recognition-ProgramsCultivate employee recognition and positivity in the workplace with a social media wall.
 International-IncentiveFacilitate the extension of your corporate strategy to international associates.  VAR-IncentiveEncourage more lucrative collaboration with Value Added Resellers.  Umbrella-IncentiveAssemble all incentive tools, data and features under a single, easy-to-use platform.  Wellness-Safety-IncentiveImprove employee satisfaction by promoting wellness and behavior based safety.

To receive more information on our reward program options, schedule a tour of the entire collection of rewards, or see a demo of the online rewards technology platform, please call 1.866.567.7432 or send us a message.